Template press releases for walkers to use!
To help you raise awareness about your team entry in this year�s RBS
Caledonian Challenge, why not contact your local newspaper and suggest
they run a story on your involvement in the event. Local papers are always
looking out for news stories involving local people and a group of walkers
aiming to walk 54 miles in 24 hours provides an ideal story!
It could also help you raise some sponsorship money. A
suggested template press release is below. You can adapt this for your own
use, but please ensure you always refer to "The RBS Caledonian
Challenge� and the Scottish Community Foundation in your copy.
To find out the best person to whom to send the press
release, you can phone your local newspaper and ask for their news contact.
Ask whether they would prefer to receive the story via email and/or hard
copy and ensure that you run your press release through a spell check and
check for grammatical errors.
You might also wish to
send your press release to your local radio station, which may wish to
speak to you both before and after the Challenge to see how you get
And always remember your own internal
communications, in-house news letter, intranet and PR.
regional press release for CalChall teams
Local Walkers Put Their Best Foot Forward for Charity
A group of keen walkers from [insert town/region] is
training to walk 54 miles of the West Highland Way in 24 hours in June this
year. Why? They are joining 1,500 other individuals taking part in
Scotland�s top charity endurance event, The RBS Caledonian
The Caledonian Challenge 2007 takes place
on 16th and 17th June and involves teams of between three and six walkers,
in corporate or individual teams, walking 54 miles non-stop along the West
Highland Way. Starting in Fort William the route passes through some of
Scotland�s most spectacular scenery � up Glen Nevis, down the Devil�s
Staircase, across Rannoch Moor, past Crianlarich, finishing at Ardlui on
the shores of Loch Lomond.
All teams are asked to
raise a minimum of £500 sponsorship per walker (and looking to raise
a total of £1 million) for the Scottish Community Foundation, which
supports small community projects throughout Scotland.
[Names of individual walkers] of [Team name) is raising
sponsorship funds in various ways [list ways your team is raising the
And besides raising sponsorship
money, the team is also undergoing a fitness programme in order to be able
to walk 54 miles of rugged terrain non-stop.
individual] commented on their training programme, saying: [include quote
on training walks already completed/planned].
wishing to sponsor [team name] should contact [insert name of individual in
team and contact phone and/or email address].
further information on this year�s Caledonian Challenge, visit the
www.caledonianchallenge.com or call the hotline on 0131 524
Notes to Editors:
The Caledonian Challenge was founded in 1997 by two Scots, Angus
MacDonald and Alex Blyth. Inspired by Hong Kong�s Trailwalker event on the
MacLehose Trail, they wanted to bring a similar challenge to the West
The Challenge has grown from 17 walkers
raising £16,000 in 1997 to become Scotland�s top charity endurance
event, with more than 1,500 walkers braving the trail in 2006.
Each year, walkers raise over £1million for charity
and these funds support the work of the Scottish Community Foundation,
which helps people to give back to Scotland. The Caledonian Challenge has
raised over £9m since being set up in 1997, helping fund projects
that range from youth theatres to elderly support groups, drugs advice
services to healthy eating initiatives.
Community Foundation (SCF) is the only one of its kind in Scotland and was
founded in 1996. It has since grown to mirror other successful community
foundations across the world. In 2005 alone £2.5 million of Scottish
Community Foundation grants reached every sector of society in every corner
of Scotland; from under fives and over seventies to arts groups and
disadvantaged teenagers; from the rural Highlands and Islands to the
Scottish Borders, isolated rural areas to crowded inner cities. The sums
involved were just as far ranging; the smallest gift was £200, the
largest a long term grant of £25,000 per year.
Media Contact: Lorna McKee or Stacey Bell at Golley Slater
PR on (0131) 272 2733 or [email protected] /
April 26, 2006, 7:39 pm
« back to News