Promotional opportunities

Advertising

There are a number of advertising opportunities that we can offer to your company.

  • Website

Advertise with us on the Tennents Caledonian Challenge 2010 website and get your company seen by over 100,000 unique website visitors each year.

  • Event Guide

The official event guide will be sent out to all participants and support crews taking part in the event. Advertise with us and promote your business directly to our 2010 field.

  • Direct Mail

We send out over 10,000 direct mail shots each year and this could be an opportunity for your company to reach more potential new customers by including an insert in the mail shot.

Product Sampling

The Tennents Caledonian Challenge 2010 can provide companies with excellent opportunities to execute product sampling amongst our field of participants, support crews and volunteers. You can reach over 2500 people over the event weekend by choosing to promote your product with the Tennents Caledonian Challenge 2010.

Our product sampling opportunities include:

  • Event Goody Bag contents
  • Stalls at Registration Hall in Nevis Centre
  • Checkpoints
  • Water Stops
  • Stalls at the Finish area


Companies offering branded products to our participants add value to their event experience. Participants benefitting from consumption of your company's products will begin form a positive association with your brand. We have been able to provide some fantastic feedback to companies and sponsors who have offered product sampling to participants before, during or after the event. Naturally, the benefits of this positive association also extend to enhancing your company’s brand image amongst consumers and hopefully developing future repeat purchase and brand loyalty.

For more information, please contact John Mercer, Events Director john@scottishcf.org  44 (0) 131 524 0303.